AI-Generated Deepfake Video Depicts Violence Against ESPN Reporter, Sparks Backlash and Apology

What happened

An AI-generated deepfake video falsely depicting Texas coach Steve Sarkisian slapping ESPN reporter Holly Rowe circulated after a Longhorns football game. Texas quarterback Arch Manning and others laughed at the video, prompting public criticism and emotional harm to Rowe. Manning later issued a public apology for his insensitive comments.

Reported impact

Affected parties

Not publicly disclosed

Harm type

Not publicly disclosed

Scale

Not publicly disclosed

Financial impact

Not publicly disclosed

Regulatory action

Not publicly disclosed

Classification

Organization

Not publicly disclosed

AI system

Not publicly disclosed

Industry

Not publicly disclosed

Country

Not publicly disclosed

Provider

Not publicly disclosed

Incident type

Not publicly disclosed

Relevant governance controls

Governance control mapping is not available for this record.

• No controls mappedNot publicly disclosed

Control mapping is analytical. It does not state that any control would have prevented the incident.

Sources and evidence