/Submit incident
Documented

AI-Driven Brand Imitation Scams Surge in Serbia

September 16, 2026
oecd:2026-09-16-2b9bView source ↗

What happened

Cybercriminals in Serbia are increasingly using AI to impersonate brands, with 33.2% of online scams involving synthetic messages and deepfake content. This has led to repeated financial and emotional harm to victims, eroded trust in digital communications, and damaged brand reputations.

Reported impact

Affected parties
Not publicly disclosed
Harm type
Not publicly disclosed
Scale
Not publicly disclosed
Financial impact
Not publicly disclosed
Regulatory action
Not publicly disclosed

Classification

Organization
Not publicly disclosed
AI system
Not publicly disclosed
Industry
Not publicly disclosed
Country
Not publicly disclosed
Provider
Not publicly disclosed
Incident type
Not publicly disclosed

Relevant governance controls

Governance control mapping is not available for this record.

  • No controls mappedNot publicly disclosed

Control mapping is analytical. It does not state that any control would have prevented the incident.

Sources and evidence

OECD AI Incidents Monitor
Primary source
AI-Driven Brand Imitation Scams Surge in Serbia
2026-09-16